Inspired by generations of Italian heritage, the hair color experts DIFIABA Labs blend the charm and elegance of Italy’s artisanal hand crafted formulas with the latest in technology and style, DIFIABA brings a class of products to today’s market that are entirely their own. The privately owned, Italian hair color and care company have spent generations perfecting the environmentally and ethically conscious line of professional salon quality products. DIFIABA prides their success on a strong, strategic team of professionals who guide their work with a mission to build trust, friendship and respect with the licensed cosmetologists who use and recommend their brand. DIFIABA will never stop challenging the status quo. Exceptional products, easy-to-follow techniques and fashion-driven collections allow stylists to work smarter, not harder in the salon. DIFIABA embodies a level of sophistication and quality that consistently draws stylists back to the collections again and again.

DIFIABA color uses ultra-fine & pure pigments allow deeper solid coverage and vibrant tonalities. Coconut oil extract conditioning base improves hair strength, manageability, softness, and shine. This color line has 1.2% or lower ammonia, which makes DIFIABA color extremely gentle to the hair, easy to work with, and provides high-performance results. SLS-free to increase durability with virtually no fading.

From runway to salons, this exclusive hue is now available as a 12 color line extension perfect for levels 3-10. We have infused our high performance Cover Max formulas with a fashion forward Indigo blue base to help add warmth and vibrancy to any look.Innovative Indigo Blue base adds warmth and vibrancy to any look. With this collection you will achieve true blue violet hues for cool brunettes , plum redheads, and extreme warmth control on blonde tonalities who desire a “iced” finish.



You know the color on your nails. You know the color on your lips. But, do you know the color your stylist puts on your hair? 9N? 6K? 8B? Where’s the attitude? Where’s the fashion? Where’s the fun? Now, imagine you’re a Roman Goddess, A Party in Lombardy or David’s Muse? With over 100 colorful ways for salon customers to express themselves with hair color, Aloxxi transforms formulas into FUN, interactive salon experiences. What’s your color personality?


keratherapyInspired by the glamour of the Miami lifestyle, and motivated by its threats to hair such as relentless sun, unforgiving humidity and salt water, Keratherapy has since become the most innovative, forward thinking company in the keratin smoothing category, building the brand around superior formulations and providing women with smooth, shiny, healthy and frizz-free hair.



Olaplex started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding. Olaplex is free from silicone, sulfates and phthalates, DEA, aldehydes and is never tested on animals. Olaplex connects broken disulfide sulfur bonds in the hair. Hair bonds are broken from thermal, mechanical and chemical services. From base color to balayage ,Olaplex multiplies bonds making hair stronger,healthier, while color lasts longer with more vibrancy. Olaplex will give you the confidence, the insurance, the ability, not to be stressed out worrying about the integrity of your hair. You will see the difference the first time you add Olaplex to your hair service. You will notice your hair being softer, shinier, easier to manage with less frizz for weeks! Olaplex does not interfere with color processing. It works independently to reform broken bonds that are not reforming properly with peroxide. It’s simple to use and completely safe. New chemistry… New superpowers. Ask your stylist about adding Olaplex to your next chemical service!